ActiveCampaign Review 2022 – is it right for you? Features, Pros & Cons

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activecampaign review

Every element is frequently updated today, so to grow your business more, you also need to update with the latest update. Before this technology era, you may use traditional methods to promote your business, which gives you little success. But now, in this advanced era, you may explore your business vastly by promoting with email marketing tools and also other platforms.  If you’re a person who is looking for an ActiveCampaign e-marketing tool, then this blog will help you more. So through this blog, I am going to give an Activecampaign review that is more useful to many of us.

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ActiveCampaign:

In 2003 Jason VandeBoom founded ActiveCampaign. It is one of the all-in-one marketing tools and a built sales CRM that perfectly suits every business. It helps to get more leads and creates different automatic campaigns. It provides a drag-and-drop option for building and editing emails quickly to make its user’s work easy.

It even provides huge features to uplift their user business. Now let’s see ActiveCampaign features.

Features of the active campaign:

The following are the features I have found during my research for Activecampaign review:

Automation:

ActiveCampaign grabs attention due to its unique incredible automation features. Visual automation builder is very easy to use through drag and drop options. Even every change you make saves automatically. According to your requirements, you even add multiple triggers. Often you can add emails for automation flow by choosing the ‘+’ icon. ActiveCampaign’s automation works beyond all your expectations for leads. Even it provides automation templates for different aspects to grow faster.

CRM Automation:

Activecampaign completely takes care and feels responsible for all the activities which help build the best sales pipeline. Whenever it observes new contact, then it automatically notifies your sales team. Often it creates many new tasks, updates your sales performance, status and tracks all your sales performance. You can even automate all the sales funnel and segment leads depending on the customer activities. It even sends all notifications to your respective team when it feels the right time to follow up with that particular lead.

Email Delivery:

Delivering an email to customers plays a key role in getting success in email marketing campaigns. ActiveCampaign has the highest email deliverability rates. It always ensures that your emails reach as many customers as possible to their main inbox but not in spam or any promotional tabs. Even it has spam checking functionality to check whether an email reached the inbox or spam.

Lead scoring:

ActiveCampaign encourages and empowers its users by providing the lead score. It is divided into two different types.  They are:

1. Deal scoring.

2. Contact scoring.

Deal scoring:

A deal score represents a numerical value usually assigned to all the open deals in the sales pipeline. It provides an idea of how they need to care for a specific deal and thus shows that sales are very important for follow-up and closure.

Contact Score:

A Contact score represents numerical values usually assigned to all the email contacts, resource downloaders, and subscribers. It is more helpful to its users to identify all the most engaged contacts.

ActiveCampaign also makes you assign points by creating specified rules, especially for adding or subtracting points, depending on purchase history, email opens, resource downloads, page visits, link clicking, etc.

Activecampaign pricing plan:

The following is the Activecampaign review regarding pricing:

Activecampaign provides a free trial to its users for 14days. After that, they need to choose pro plans, which may vary depending on the number of contacts.

The following are the paid plans if you have 1000 contacts:

Lite plan: $ 25 per month

Plus plan: $ 49 per month

Professional plan: $ 129 per month

Enterprise plan: $ 229 per month

The following are the paid plans if you have 10,000 contacts:

Lite plan: $ 125 per month

Plus plan: $ 199 per month

Professional plan: $ 279 per month

Enterprise plan: $ 399 per month

The following are the paid plans if you have 25,000 contacts:

Lite plan: $ 205 per month

Plus plan: $ 319 per month

Professional plan: $ 479 per month

Enterprise plan: if you choose an enterprise plan, you need to call their sales team and send your quotation.

The following are the paid plans if you have 75,000 contacts:

Lite plan: $ 340 per month

Plus plan: if you choose a plus plan, you need to call their sales team and send your quotation.

Professional plan: if you choose the professional plan, you need to call their sales team and send your quotation.

Enterprise plan: if you choose an enterprise plan, you need to call their sales team and send your quotation.

The following are the paid plans if you have 1,00,000 contacts:

Lite plan: $ 405 per month

Plus plan: if you choose the Plus plan, you need to make a call to their sales team and send your quotation.

Professional plan: if you choose the professional plan, you need to call their sales team and send your quotation.

Enterprise plan: if you choose an enterprise plan, you need to call their sales team and send your quotation.

Finally, suppose you have one lakh and above. In that case, you need to call its respective sales team and send your quotation. one more interesting thing I found during the Activecampaign review is that they give 20% to non-profit organizations, even if it provides a 25% discount to those who choose a yearly plan.

Pros of Activecampaign :

The following are the pros I have found during my research for Activecampaign review:

Easy to use:

Activecampaign is very used to drag and drop options for its users. The interface is very simply designed so that every user can understand it.

Robust automation builder:

Activecampaign builds automatically by using many triggers, which saves your time and energy. Even it can create new tasks, update and track your status, and help you follow up leads.

Integrations:

The active campaign has lots of integrations to help its users get leads and gives overall control.

Some other pros that I researched for complete Activecampaign reviews:

  • High rate of email delivery
  • Affordable price for some extend business
  • It allows free migration services.
  • It gives accurate analysis and reports to its users to grow easier and faster.
  • It provides tons of advanced features.

Cons of Activecampaign :

The following are the cons I have found during my research for Activecampaign review:

  • It isn’t easy to understand, especially for beginners, when it provides tons of advanced features.
  • Plan pricing increases depending upon the number of contacts, and it may badly affect your monthly budget.
  • Even you need to build everything from scratch.
  • You will have very slow solutions to your issues.

Conclusion:

Hope this Activecampaign review helps you more before choosing it. Last but not least, before going to a paid plan, try with a free trial and then decide whether it suits your business or not, especially to save your penny and time.

Read Also – Aweber Complete Review | All the Pros and Cons

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