6 CRM-Integrated Marketing Automation Tools to Help You Close More Deals

marketing automation

CRM-integrated marketing automation is a process that uses customer relationship management (CRM) data to automatically generate and track marketing activities and interactions. This allows businesses to more effectively target and manage their marketing campaigns, resulting in better customer engagement and ultimately more sales.

CRM-integrated marketing automation can help businesses save time and money by automating repetitive tasks, such as emailing leads or creating targeted lists. It can also improve accuracy by ensuring that the right information is always being communicated to the right people. Furthermore, it can help create a more seamless customer experience by allowing businesses to coordinate their marketing efforts across multiple channels.

Overall, CRM-integrated marketing automation is an important tool that can help businesses close more deals and drive better results from their marketing campaigns.

1. EngageBay

EngageBay is a powerful CRM tool that offers integrated marketing automation, sales, and support features to help businesses close more deals. The platform provides a centralized location for managing customer data, tracking interactions, and executing marketing campaigns. Additionally, EngageBay offers robust reporting capabilities and real-time insights to help businesses optimize their sales and marketing efforts. Overall, EngageBay is an excellent choice for businesses looking for an all-in-one solution to streamline their customer management processes.

2. Act-On

Act-On is a cloud-based marketing automation tool designed to help businesses accelerate and simplify the process of turning leads into customers. The platform offers a complete suite of tools for lead management, email marketing, nurturing, and reporting, all of which can be seamlessly integrated with CRM software to provide a holistic view of the customer journey.

One of the key advantages of Act-On is its ability to nurture leads through automated drip campaigns. These campaigns can be customized to fit the unique needs of each lead, and they can be triggered based on any number of criteria, such as website activity, form submissions, or email opens. This ensures that each lead receives the most relevant and timely information possible, which can dramatically improve conversion rates.

Another strength of Act-On is its robust reporting capabilities.

3. HubSpot

Inbound marketing is a methodology that attracts strangers and converts them into customers and promoters of a company’s brand. It’s a process designed to turn casual website visitors into interested leads, and then into delighted customers.

HubSpot is one of the most popular inbound marketing platforms on the market today. HubSpot offers users a suite of tools to help with every stage of inbound marketing, from attracting strangers and converting them into leads, to delighting customers and turning them into promoters.

In addition to inbound marketing, HubSpot also offers sales, CRM, and service tools. These tools are all integrated with each other, making it easy for users to manage their entire customer journey from start to finish in one place.

If you’re looking for an all-in-one platform to help you close more deals, HubSpot is definitely worth considering.

4. Pardot

Pardot is a B2B marketing automation software that helps sales and marketing teams work together to close more deals. Pardot’s lead scoring and segmentation features help you prioritize your leads and target your marketing efforts.

Here are some of the ways Pardot can help you close more deals:

1. Lead Scoring: Pardot’s lead scoring system allows you to prioritize your leads based on their likelihood to convert. This way, you can focus your time and energy on the leads that are most likely to turn into customers.

2. Segmentation: Pardot’s segmentation features allow you to target your marketing efforts more effectively. You can create segments based on criteria like location, industry, or buyer persona. This way, you can make sure your marketing messages are relevant to each group of prospects.

5. Marketo

If you’re looking for a CRM-integrated marketing automation tool to help you close more deals, Marketo could be a good option for you. With Marketo, you can manage your leads and email marketing campaigns from one platform, making it easier to stay organized and keep track of your progress. Additionally, Marketo’s account-based marketing features can help you target specific accounts and customize your marketing messages accordingly.

6. Keap (formerly Infusionsoft):

Infusionsoft’s e-commerce, sales, and marketing tools are fully integrated with each other, making it a powerful tool for businesses. It has a wide range of features, including a built-in CRM system, that makes it easy to manage your customer relationships. It also includes powerful marketing automation capabilities, so you can easily create and track marketing campaigns. And its sales management features make it easy to close more deals.

Read Also – What is CRM and How Does It Work?


The bottom line is that CRM-integrated marketing automation is essential for sales teams because it provides them with the ability to better manage their customer relationships and automate their marketing processes. This, in turn, leads to more closed deals and a higher success rate.

In today’s competitive market, it’s essential that sales teams have every advantage they can get. And with CRM-integrated marketing automation tools, they can get a significant leg up on the competition. These tools provide sales teams with the ability to better manage customer relationships and automate their marketing processes – both of which are essential for closing more deals.

So if you’re looking for a way to give your sales team an edge, CRM-integrated marketing automation is the way to go. It will provide them with the tools they need to succeed in today’s competitive marketplace.

Read Also – 8 Ways To Use The Power Of AI For Marketing Success