A suitable logo helps customers and users recognize and remember a brand. Almost all brands have a logo as an essential part of their business strategy. However, designing a logo that can truly represent who you are and what you do is no easy task.
A good logo should challenge design trends, be truly artistic, and incorporate the perfect combination of typography, color, and brand identity.
This post prepared a brief guide to help you get some inspiration when designing a logo.
This guide will tell you all that you should know before designing a logo will be helpful for you while creating your logo.
Characteristics of a successful logo
Before getting into the logo design process, it is necessary to understand what makes a logo successful. For a logo to be a good spokesman, it must adhere to a few reliable principles:
1. Simple: The logo should be easy to understand and identify.
2. Memorable: A good logo should be prominent enough to be memorable.
3. Timeless: The best logos stand the test of time and survive changing trends.
4. Confidence: Flexibility and scalability are the keys to using the logo across platforms, environments, and sizes.
5. Cares for details: Every detail of the logo must be considered to symbolize a brand’s quality and usefulness.
Top 3 inspirational logo design websites
Dribbble is one of the most famous design platforms where designers showcase their portfolios and other creative work. Many creative professionals on the site share many logo design concepts.
Behance is one popular design platform that hosts a massive portfolio of designers. If you’re looking for logo design inspiration, Behance is one of the places that will come in handy.
Pinterest is a unique social network where you can find almost everything about logo design, and it works like a search engine for inspiration in your logo designs. You can also search many tags about logo design to help you find exactly what you need.
How to design a logo?
The logo design experience consists of three stages: before starting the design, the design, and the post-design process.
1. Before you begin
Before you start designing the logo, there are some basic preparations you need to make:
Get to know the brand you work with
A logo is a visual identity that represents a business or service. To design a good logo, you need to understand the brand before starting.
Review competitors’ logos
Reviewing competitors’ logos can give you an idea of what works in the industry.
Understand customer’s design expectations and requirements
You must communicate entirely with the client to ensure your design approach.
If you are updating an existing logo design, you should fully understand the evolution of the logo and consider all contexts in which the logo is used.
2. In the Design Process
After careful preparation, you can organize your design ideas and work on the proposal.
Start by brainstorming how to offer your customers at least three different options. After brainstorming, you can move on to your designs. Follow these steps when designing a logo:
Draw the ideas
Take a pen and paper for drawing. This method is the most efficient and allows you to bring your design ideas to life quickly. Of course, if you don’t want to use paper or pencil, you can also choose a digital interface.
Design with professional tools
It would help if you converted the designs you drew by hand at this stage into a digital product. Illustrator is the best logo design tool on the market right now. Some designers may also use complicated programs like Photoshop or other online logo tools, but these have significant shortcomings compared to Illustrator.
If you have decided on your design tool, you should pay attention to the design details at this stage.
Color: Color is an essential expression of the brand and company philosophy. It would help if you also considered the feeling of the color effect in different uses.
Font: If the logo includes a font, it is just as important as the logo image itself, and it needs to be seamlessly integrated into the overall design.
Design details: Design details are the main way to improve the texture of the logo. You may have to try many approaches until you get it right.
3. Post Design
If you’re not sure which design idea is the best, ask yourself these simple questions:
- Is it original?
- Is it short?
- Is it easy to remember?
Finishing the logo design is not the end, and your customers need to examine alternatives.
Once you’ve completed the design, you’ll need to show and explain the logo to your clients. You should not underrate the necessity of this step. Here are some tips to help increase your chances of success:
Show multiple usage scenarios: Customer can use the logo on the web page, business card, brochure, etc.
You may get some good and some bad feedback from your customers. Don’t worry. This is a process that can happen to you in any business. Get back to work immediately and make your changes based on your comments. Above all, communicate effectively with customers to reach a solution.
Recommended online logo maker: DesignEvo
To get a strong logo, you need a good logo design program. So now, this post will recommend DesignEvo, one of the most popular logo makers, for designers and beginners.
DesignEvo is a handy online logo maker that can help you create logos and other essential design elements in minutes. You can directly go to your logo design by clicking the Make a Free Logo button to create a logo. Then you will be presented by DesignEvo with many different logo design options to choose from.
You can download a small logo for free. If you need a high-resolution logo and copyright logo, you can purchase the plan that suits you best, starting at $24.99.
Designing a logo seems like a simple proposal to a novice, but creating a logo is much more demanding. Whether creating a logo for yourself or a client, take the time to design.
Failure to take the necessary time can create a poorly designed logo that does not represent the brand properly and present a positive image to people. This can damage your reputation and quickly lead to loss of customers.
Following the above advice will help you avoid these destructive processes and create great logos to boost your reputation.